HOW TO DISCOVER CUSTOMER VALUE? TOOLS TO GROW YOUR BUSINESS – S Parthasarathy, PGP 1994
About the Book:
Introducing the Value Discovery Canvas tool
Is there a structured process to develop customer insights that can be shared and brainstormed across teams? If you know what the customer really wants, you can grow your business, develop a competitive advantage, create superior customer value and avoid wasteful expenditure.
This book provides a useful framework called the Customer-Action-Cycle, introduces the Value Discovery Canvas tool, and lays down the Value Discovery Process. Written in a simple, easy-to-understand language, the book addresses two basic questions:
Where does customer value reside and how does one find it?
About the Author:
S. Parthasarathy, the author of Unmet Needs of Entrepreneurship: Why Entrepreneurs Do What They Do, is a serial entrepreneur with over three decades of industry and entrepreneurial experience. He built three exciting software web-based solutions in ‘Jugaad’ mode that resulted in the development of India’s first Software-as-a-Service (Saas)-based solution to manage apartment complexes in 2008. Prior to his entrepreneurial stint, he worked as a merchant banker with ITC Classic Finance, the NBFC arm of ITC Ltd. Currently, he heads the alumni relations function at IIM Bangalore and is a mentor for early-stage start-ups at NSRCEL, IIM Bangalore. He received his MBA from IIM Bangalore in 1994. He continues to be fascinated by his childhood interests in astronomy, Star Wars, Star Trek, ancient history, geography, people and world culture. A pacifist by choice, he is against cruelty to animals. He lives with his wife, two kids and Mia, their dog, in Bengaluru, India.
Battle-ready: Crafting Strategy to Beat Competition – Sai Prakash R Iyer, FPM 2007
About the Book:
Are you battle-ready?
Can you stay battle-ready?
In today’s dynamic business world, the external environment critically impacts your ability to win the competitive battle. From spotting rivals to deciphering their game plans, to predicting competitor’s behaviour and understanding the dynamic interplay between the Davids and Goliaths in the arena, Battle-ready: Crafting Strategy to Beat Competition covers it all.
The book brings together diverse ideas and concepts to spot that disruptive player who could be your next serious rival. It is a perfect read for corporate warriors, from managers to CEOs, to improve their chances of winning the competitive battle.
About the Author:
Sai Prakash R. Iyer is a strategy advisor to C-level executives and a passionate teacher who brings more than 25 years of experience spanning management consulting, industry and academics with a bias towards actionable insights as the touchstone for meaningful discussions.
Sai earned his doctorate from the Indian Institute of Management Bangalore in Corporate Strategy & Policy. An engineer by training, he spent the first decade of his professional life marketing industrial products and systems, and later as a profit center head with Siemens, India. He was a Principal with the management consulting firm, Arthur D. Little. His client assignments took him to South East Asia, Middle East and West Asia, working on a wide range of topics such as competitive strategy, corporate strategy, public sector strategy, governance, strategy implementation, capability building and transformation.
With his functional expertise in strategy and organisation, he advises clients in several industries and sectors. Currently, Sai is Adjunct Professor of Strategy at the Indian Institute of Management Udaipur, where he teaches advanced electives on competitive strategy and multi-sided platforms.