July 2022

Alumni News

IIMB CONGRATULATES ITS DISTINGUISHED ALUMNUS RAJAMANNAR M V Rajamannar, Distinguished Alumnus of IIMB (PGP 1983-85) and Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, is among the first to be inducted in the #ForbesCMO Hall of Fame.  Rajamannar has been globally recognized for his innovative thinking and leadership in...

Events @ IIMB

IT IS NOT OUR KARMA TO BE THE MARKETPLACE OF THE WORLD: DR. S. JAISHANKAR The External Affairs Minister interacts with IIMB students and faculty on Atmanirbhar Bharat The External Affairs Minister interacted with IIMB students and faculty on Atmanirbhar Bharat, on June 10th. “There is, today, a very different India...

IIMB News

SECURITIES AND EXCHANGE BOARD OF INDIA APPOINTS PROF. V. RAVI ANSHUMAN TO HEAD 16-MEMBER PANEL The Securities and Exchange Board of India (SEBI), the regulatory body for India’s securities and commodity market under the Ministry of Finance, Government of India, has recently reconstituted its research advisory committee, which is in...

Students Corner

Student’s corner is an exclusive section of Lsquare that brings to you the literary creations, pen-craft, and creative content contributed by students. A Trade of Colours A Key day it wasWhen He began the saleTo colour the world,The Heaven and hell Down came the Overrated sun to buyRed and yellow...

The Marketing Mix of the Digital Age

– Prof. S Ramesh Kumar Professor of marketing at IIM Bangalore The point to be noted is that the marketing mix elements (traditional) are led by the contemporary 4Ps relevant to this digital age. Let us visualise a scenario, in a decade ahead, with the rapid onset of machine learning...

Indian Banks Battle Against Frauds

– Prof. Sankarshan Basu Finance and Accounting, Indian Institute of Management, Bangalore Reserve Bank of India (RBI) data reveal that about 34% of the frauds in the banking sector are internal and can be attributed to junior and mid-level questioning the integrity, credibility, survivability and processes of the banks. The...

What are the Hindrances to the Growth of Indian Family Businesses?

– Prof Dahlia Mani Programme Director of Management Programme for Entrepreneurs & Family Businesses offered, IIMB Family businesses play a crucial part in the economic growth of a country when they move with the times. Many Indian family businesses are still stuck with the traditional ways of functioning. Here’s what...

NSRCEL Startup: eShipz

eShipz enables Small and Midsize Businesses (SMBs) as well as Large Enterprises to enhance their supply chain efficiency and reduce logistics cost, thereby improving customer experience while shipping goods. The firm management shares that eShipz has processed nine million packages on platform and is continuously working on improving business experience by bringing more automation tools via Arificial intelligence (AI) and Machine Learning (ML).

NSRCEL Startup: Ausum

NSRCEL-incubated start-up Ausum aims to make stress relief simple and self-care effortless so that people can live longer, sick-free and also live lives full of happiness. Founder Mayura says that she believes in getting to the root of the problem by combining ancient knowledge of botanicals with technology.