In News -IIM Bangalore

IIMB’s Prof. Prateek Raj awarded grant for ICSSR-ESRC-UKRI call for collaborative research on UK-India Trade

Prof. Prateek Raj, IIMB Young Faculty Research Chair and faculty of the Strategy area, has been awarded a grant for an ICSSR-ESRC-UKRI call for collaborative research on: ‘The future of UK-Indian trade and cross-border investment in a changing global environment’, as part of the ICSSR-ESRC-UKRI Bilateral Programme (Indian Council of Social Science Research-Economic and Social Research CouncilUK Research and Innovation).
The grant under the Indian Council of Social Science Research (ICSSR) project has been awarded in response to a proposal from Prof. Prateek Raj titled: ‘Enablers and Obstacles for UK-India Trade: Banks and Diasporas’, submitted in collaboration with UK based co-investigators at King’s College London (Prof. Sunil Kumar Mitra and Prof. Kamini Gupta). The venture will go a long way in showcasing deepening Research & Development into trade relations by UK and Indian academics and will study how informal institutions such as diasporic social capital, and formal institutions such as banks influence trade between India and the UK. Prof. Rupa Chanda, RBI Chair in Economics, and faculty and Chair, Economics & Social Sciences area of IIMB, is a member of the advisory council for
this project.
Joint statements by the finance ministers of UK and India also have lauded the research projects on the future of UK-India trade and investment in a changing global environment.

IIM Bangalore’s EPGP team wins first position at Agrovation – The Business Plan Competition hosted by IIM Ahmedabad

Team Ecolexirs from IIM Bangalore, consisting of Abhinav Goswami and Sandeep Karmaker, both students of the Executive Post Graduate Programme in Management (EPGP), won the first spot at Agrovation: The Business Plan Competition conducted by IIM Ahmedabad. They emerged as the national champions in the event Krishi Manthan 2020, held on December 27, 2020.
Krishi Manthan is the flagship event organized by their PGP-FABM course. The challenge had 680 registrants across colleges and courses in India. The participants had to present their business idea over a series of three rounds, related to the field of agriculture and food that could generate significant impact in uplifting the agriculture sector of the country.
The EPGP is an intensive one-year, full-time programme designed to enhance skills and capabilities essential for responsible positions at senior management levels. The objective of this programme is to produce future leaders who can handle the dynamic corporate environment.

IIMB teams make a clean sweep at the BLoC Boardroom Challenge Semi-finals held on December 04 by bagging top and runner-up spots

A team from IIM Bangalore, including Chandrasekar T, Chithra R, and Vijay S, has bagged the top position at the semi-finals of the BLoC Boardroom Challenge 2020, held on December 04 (Friday), It was a two-fold feat for IIMB at the competition, as the runner-up team is also from the school, with Nidhi Ashok, Sanjana V Kulkarni and Pranave Nanda as team members.
The Bengaluru round of the contest had four teams participating. While the team from ICFAI Business School (IBS) was the second runner-up, the one from CMRIT was ranked fourth. Going forward, IIMB’s winning team will face the winners of the semi-finals from eight other cities, in the finals.
The Hindu Business Line on Campus presented the teams a unique opportunity to exhibit strategic and financial skills. The teams also had a chance to present their solution to an exemplar panel who challenged the participants’ understanding and pushed them to think more.
The case for the semi-final round was on Colgate, its branding strategy and how it can gain 60% market share by 2024. The case delved into the current oral care market scenario and the dilemma faced by Colgate. Even though Colgate is the market leader by a large margin, it is waging a continuous war with several competitors on multiple fronts and losing market share in many segments.
The case talks about their current products’ positioning and their difficulties in gaining market share, especially in the fast-growing herbal and sensitive segments. IIMB’s winning team proposed a shift to a hybrid branding strategy and local player acquisitions to achieve the objectives. The proposalas backed by marketing and promotion spends for each brand, including potential acquisition targets and their valuation.
The runner-up team from IIMB made a three-fold proposal to tackle the challenge. First, to employ an endorsed brand strategy for Colgate’s brands such as Vedshakti, Sensitive and MaxFresh. Next, to gain a first-mover advantage in the Vegan segment by bringing in the brand Hello, which is now a part of their global portfolio. Third was to ensure spending on better visibility, communication and branding efforts for the ayurvedic and sensitive segment and in the long term, to employ a directto-consumer model with their premium oral care brands, along with the product portfolio under Colgate’s ShopSmiles.
The rating of the teams was based on their understanding/analysis of the case, the solution provided, the presentations as well as teamwork. The esteemed jury members were: KS Rao, Senior Vice President & Head, Investor Education & Distribution Development, Aditya Birla Sun Life AMC Ltd, Vishwadeep Kuila of marketing consultancy Brand Vectors, Lokeshwarri SK, Associate Editor and Head of Data Research Vertical at The Hindu Business Line, and BLoC editor Vinay Kamath.

Prof. Jishnu Hazra presented a co-authored paper on ‘Illegal
Content Monitoring on Social Platforms’, on December 08

Prof. Jishnu Hazra, Airbus Chair in Supply chain Management and faculty in the Production & Operations Management area of IIM Bangalore, presented a paper titled, ‘Illegal Content Monitoring on Social Platforms’, co-authored with Dr. Tarun Jain, faculty of the Production & Operations Management area of IIMB, and Professor T.C. Edwin Cheng, Dean, Faculty of Business, The Hong Kong Polytechnic University, as part of the IIMB Chair of Excellence and Endowed Chair Seminar Series.
Illegal content uploads on social platforms have grown rapidly in recent years. While previous research has studied various enforcement efforts to remove illegal content, this paper considers such enforcement efforts in the setting where the content is sold through a platform firm. Furthermore, he research considers the situation in which along with the subscription-based legal content on the platform, there is free illegal content that may generate revenue through advertisements for the platform. Specifically, the research analyzes three scenarios of illegal content monitoring: first, only the content developer monitors; second, only the platform firm monitors, and thirdly, both the content developer and platform firm monitor the illegal content.
The finding is: under certain conditions, it is beneficial for the platform firm to exert a higher monitoring effort than the content developer even though the former may gain advertisement revenue through the display of illegal content. In addition, while it is expected that the content developer’s profit is highest when only it exerts the monitoring effort, it is observed that the scenario where both players exert monitoring efforts, results in a win-win situation.

Towards Digital Transformation

IIMB kicked-off the Oracle Applications Implementation project on December 16th 2020. The journey will be completed in approximately 11 months. It will focus on Campus Solution, Procurement, Inventory Management, Financials, HR & Peoples, and Projects & Expense Planning. “We have collaborated with Oracle to leverage and use the best practices and standards embedded in the Cloud technology solutions,” said Vikram JS, Head of ERP at IIM Bangalore. The transformation, he explained, is expected to provide a flexible campus solution with end-to-end student life cycle for both degree-granting and Executive Education programmes, an innovative finance solution to comply with enterprise and accounting representation, and legal and regulatory requirements, and comprehensive employee lifecycle management.

Leadership in a Virtually Connected World: IIMB offers SNoC to global B-schools

IIM Bangalore is the only Indian management school to be a member of the Global Advanced Network for Management – a network of 32 eminent business schools around the world. IIMB became a member of the Global Network for Advanced Management in 2012. The main objective of the network is to prepare students to be better managers in a global world through access to courses and short programmes and also to drive innovation and create value by connecting leading global business schools, their resources, and their stakeholders.
Small Network Online Courses have been taught in online mode as part of the Global Network’s offerings. “When the pandemic set in and virtual work became a norm rather than an exception, I thought it would be interesting to highlight from the scholarly literature, aspects of virtual work force, technology channels, and global mindset that company executives and leaders would find insightful because I have been involved in research and teaching on these topics even before the ‘new normal’ set in,” explains Prof. Ritu Tripathi who offers the course, Leadership in a Virtually Connected World, to students of the Global Network schools.
The 15 students—all working executives— from 10 business schools located in four different continents, across several different time zones, would sign in for 90-minute classes every Wednesdayand Thursday for 6 weeks, from October 26th to December 17th, 2020. “The most interesting and immersive aspects were team projects and assignments, so it seemed that we were not only learning but actually living the course, and I felt like a ‘virtual leader’ myself driving the group cohesively towards learning outcomes,” Prof. Tripathi adds.
The participants say they could apply their learnings to practice right away in their virtual teams at work.

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