Saturday Musings – “How Do Consumers Make Decisions”

IIMB Alumni Office organized the sixth Saturday Musings “How Do Consumers Make Decisions”  on 26th August at the IIMB Auditorium. This is a forum for interaction between industry leaders, alumni, faculty and students. The event started with a talk by Prof. Prithwiraj Mukherjee on ” Biases In Decision Making “.

The talk was followed by a panel discussion on ” Consumer Decision Making And Its Impact On Behavior “ where Mr. S Parthasarathy, Head-Alumni Relations, PGP ’94, was the moderator. The panelists who participated in this event were Ms. Nirupama Kaushik, PGP 91, Consulting partner & Practice Leader- GMR Qualitative & Innovation, Brandscapes, Ms. Kalpana Rangamani, PGP 96, Head of Business- Fragrances, Titan, Ms. Divya Khanna, PGP 2002, VP & Strategic Planning, Director at JWT, Mr. Amod Kumar Choudhary, PGP 2003, Director- Retail, Madura Fashion & Lifestyle.

The program was live streamed and alumni from all over the world participated and posted their queries through a Q&A session.

Sneak Peeks:

( The event started with a talk by Prof. Prithwiraj Mukherjee on ” Biases In Decision Making” which was followed by a panel discussion on “Consumer Decision Making And Its Impact On Behavior” where Mr. S Parthasarathy, Head-Alumni Relations, PGP ’94, was the moderator. The panelists were Ms. Nirupama Kaushik, PGP 91, Consulting partner & Practice Leader- GMR Qualitative & Innovation, Brandscapes, Ms. Kalpana Rangamani, PGP 96, Head of Business- Fragrances, Titan, Ms. Divya Khanna, PGP 2002, VP & Strategic Planning, Director at JWT & Mr. Amod Kumar Choudhary, PGP 2003, Director- Retail, Madura Fashion & Lifestyle)