Principles of Marketing (19th Edition) Co-Authored by Sridhar Balasubramanian, PGP 1991
About the Book
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing shows you how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help you master this key marketing challenge, the authors present the fundamentals of marketing within an innovative customer-value framework. The 19th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. It’s packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities.
About the Author
Sridhar, an esteemed marketing professional and alumnus of IIM Bangalore from the batch of 1991, is delighted to join forces with the legendary Dr. Philip Kotler, known as the “Father of Modern Marketing,” and Dr. Gary Armstrong, the Crist W. Blackwell Distinguished Professor Emeritus at the UNC Kenan-Flagler Business School. Together, they have co-authored the globally recognized textbooks “Principles of Marketing” and “Marketing: An Introduction.” Recently, the 19th edition of “Principles of Marketing” was launched, published by Pearson Inc., establishing it as one of the world’s largest selling marketing textbooks. These books are available worldwide, in various languages, and encompass localized editions tailored to different regions. Sridhar is committed to collaborating with Phil and Gary to ensure these textbooks remain at the forefront of marketing knowledge, providing students across the globe with valuable insights.
The book is currently available on Amazon