Most marketing experts focus on closing a sale, but Srinivas Vijayaraghavan, an alumnus of PGPEM 2007 and author of “The SaaS Model,” emphasizes the significance of customer marketing after a sale has been made. His book delves deeply into the world of Software as a Service (SaaS) and how marketing...
We often hear the phrase “you can achieve anything if you put your mind to it”, but few of us make a concerted effort to align our intentions with our actions. However, Sunil Nataraj is an exception to this rule. In just 11 years, he transformed his dream of climbing...
Antarctica is a land of superlatives. The roughest seas in the world shield its secrets. It is the coldest, highest, windiest, iciest and , ironically, the driest continent on the planet. As one emerges from the dreaded Drake Passage into calmer waters, her fortresses of rock and ice present a forbidding visage. Clouds and snow amplify this magnificent...
“India’s economy is today the world’s fifth biggest. It has been made possible because of people like you also, and your innovative ideas. You are the talent who will shape India. The start-ups set up by youngsters like you have impacted our economy and has attracted investments from giants in...
The 3rd edition of the EV Special Interest Group (SIG) meetup was conducted by the IIMBAA Bangalore chapter on March 18, 2023. This was as part of Leadership Inside Out series initiated by IIMBAA Bangalore Chapter. The event took place on the IIMB campus and was well attended by more...
करावलम्बनम् (Karāvalambanam) – Dr. V Srinidhi, Ph.D. 2018 About the Book Karāvalambanam, meaning hand holding, is a unique book designed to help modern students and seekers explore the intricacies, profundity, beauty, and sophistication of the Saṃskṛta language. The authors’ backgrounds in modern knowledge systems, combined with their passion for teaching...
Second International Research Conference on Insolvency and Bankruptcy concludes with over 200 participants attending the Three-Day Event The three-day second International Research Conference on Insolvency and Bankruptcy (IBC 2023), held by the Centre for Capital Markets and Risk Management (CCMRM) at IIM Bangalore, in partnership with the Insolvency and Bankruptcy Board of...
Tamanna Gupta founded Umanshi bags Three Awards at Bharat Startup Awards Tamanna Gupta, a PGP 2014 alumnus, Founder and Director of Umanshi, which received three awards from the International Brand Equity and MSME Promotion Council, Govt of India. Their achievements were also then highlighted on Zee Business. The awards they...
Bombay Stock Exchange names Dr. Padmini Srinivas as Public Interest Director Dr. Padmini Srinivasan, Head of the Centre for Corporate Governance and Citizenship and Professor in the Finance and Accounting Department at IIM Bangalore, has been named Public Interest Director of the Bombay Stock Exchange (BSE) with effect from February...
Student’s Corner is an exclusive section of Lsquare that features student-created literary works, pen-craft, and creative content. Twin Directions They say we need to be given two thingsOne is roots and the other wingsThey hem and haw in two different directionsIn straight lines and circular ringsTesting our resolve and convictions...
– Prof. Haritha Saranga, Satyajit Roy and Prof. Kanchan Mukherjee We have only one home, planet Earth. Preserving the balance that renders our home liveable is imperative for our continued existence. Over the last century or so, the unrelenting drive towards economic and industrial development has led to the erosion...
– Prof. Kunal Dasgupta and Rahul Rao Although a large share of land in India is used for cultivation, large tracts of this are unproductive and produce low crop yields. In this post, Dasgupta and Rao explain their calculations to determine the minimum amount of land that would be required...
