Book Release
Desi Disruptors: Timeless Lessons from Iconic Indian Brands – Vikrant Pande, PGP (1992)
About Book
What makes a balm feel like a mother’s touch?
How did a packet of noodles become India’s comfort food?
How did a brand name become synonymous with a cure for a cold?
And why do some brands create categories while others merely compete?
Desi Disruptors is not a book about marketing jargon, boardroom presentations or boring management classroom lessons. This is a lively, insight-driven account of how some of India’s most iconic brands-Vicks, Maggi, Whisper, Frooti, Tanishq, Jockey, Thums Up, Lenskart, and more – rewired consumer behaviour and created entire markets just by gauging what people felt and needed even before they themselves knew it.
Whisper didn’t just sell sanitary pads but broke a cultural taboo around menstruation; Big Bazaar elevated the kirana store model to another level; Frooti converted our obsession with mangoes into an irresistible thirst-quencher; Jockey pulled innerwear out of closed cupboards and into everyday conversation; and Tanishq made buying gold accessible and cool for the younger Indian. The stories of these great brands demonstrate that true pioneers don’t chase trends; they create them.
Packed with behind-the-scenes anecdotes and surprising insights, Desi Disruptors: Timeless Lessons from Iconic Indian Brands, blends sharp storytelling with decades of on-ground market research to reveal strategies that speak to the psychology of the Indian consumer. Because, often, in India, the brands that win aren’t the loudest -they’re the ones that understand us best.
About the Author
Vikrant Pandehas published fourteen translations till date, many of them bestsellers, like Ranjit Desai’s Shivaji: The Great Maratha (HarperCollins) and Girish Kuber’s Tatayan, published as The Tatas: The Family That Built a Business and a Nation (HarperCollins), which won the Gaja Capital Business Book Prize for 2019. He cowrote, with Neelesh Kulkarni, In the Footsteps of Rama: Travels with the Ramayana (HarperCollins), a travelogue containing unknown stories of Ramayana, which is now being made into a travel show by a top OTT producer, as well as Akashvani: A Century of Stories from All India Radio (HarperCollins). He also authored The SBI Story: 200 Years of Banking (Westland Publications). He is currently working on an account of fascinating operations done by the special forces (HarperCollins).
A graduate of IIM Bangalore, Vikrant Pande enjoyed twenty-five successful years in his corporate career before turning to writing full-time.
You can grab your copy from this link..
Hitched or Ditched: 7 Secrets of Modern Relationships – Paromita Bannerjee & Rahul Singh
About Book
In today’s fast-changing world of love and commitment, Hitched or Ditched: 7 Secrets of Modern Relationships by Paromita Bannerjee and Rahul Singh explores why some relationships grow stronger over time while others slowly fall apart. This relatable guide decodes the seven key factors that determine whether a relationship will survive, thrive or ultimately break down. By blending behavioural science, cultural observations, real-life case studies and practical advice, the authors offer a deeper understanding of modern companionship. Written with honesty, empathy, and realism, the book speaks directly to everyone—whether single, dating, married, confused, healing or starting over. Ultimately, it provides the rare emotional clarity needed to understand which relationships are worth saving and which require letting go.
About the Author
Paromita Bannerjee, an alumna of IIM Bangalore, writes to explain what helps people truly thrive—in love, at work and within themselves. A strategist and storyteller, she explores the delicate intersections of relationships, resilience and leadership through a deeply human lens. Her work is rooted in a profound curiosity about human behaviour and a belief that when people feel seen, they connect better, perform better, and lead better. In Hitched or Ditched, she examines how personal relationships shape emotional balance and influence our ability to bloom professionally and in life.
An award-winning HR strategist and consultant with over two decades of global experience across India, Singapore, the UK and Dubai, Paromita has led initiatives in organizational culture, diversity and belonging. She blends sharp business insight with emotional intelligence to help organizations foster cultures based on trust, purpose and psychological safety. Her book POWERS explores the intrinsic motivations that drive women to excel in STEM despite systemic barriers. A LinkedIn Top Voice, her insights have reached over a million readers worldwide. Her columns in lifestyle and leadership publications focus on gender diversity, emotional well-being and relational intelligence. She is a Miss India International finalist, certified in psychology from Yale University, a poet and a passionate animal lover.
At the heart of her work lies a simple yet powerful mission—to make leadership more humane by bringing intellect and intuition together and balancing structure with soul. She wants to help create a world where work and life fit together in harmony, not conflict.
Rahul Singh gives work and ambition their deeper meaning, that is, purpose of life. An advisor, banker and community builder, he explores how ideas, insight and individuals come together to redefine success—not as accumulation, but as alignment between what we do, why we do it and how we do it.
Through his writing and leadership, Rahul encourages organizations and individuals to look beyond outcomes and rediscover the inner drivers of communication, curiosity and connection for communities that make achievement truly fulfilling. With a career spanning banking, education and social impact, Rahul bridges analytical rigour with human insight. His work reflects a rare ability to make strategies tell stories and serve people. His acclaimed books—You Know the Glory Not the Story, Engineering to Ikigai, and An Atheist Gets the Gita—invite readers to rethink ambition, faith and identity through the lens of purpose.
His forthcoming titles ESG: Putting Purpose Back in Money extend conscious capitalism to corporates and Hitched or Ditched anchors meaning to modern relationships. In POWERS, Rahul celebrates the women whose courage and curiosity have changed the face of science, reminding us that the most powerful discoveries begin not in laboratories, but in the human spirit.
Hailing from Ayodhya, brought up in Lucknow, and now living in Singapore, Rahul is a true global citizen. He studied Bachelor of Engineering (Honours) at Nanyang Technological University, Singapore, on a full scholarship and has an MBA from IIM Bangalore.
