Book Release by IIMB Faculty & Alumni

About the book:

Age of Azmoq: The Valantian Imperium is the first of the 5 part Age of Azmoq series. It is a fantasy novel, similar to books like Lord of the Rings and Game of Thrones. It takes place in an alternate world, and is about the struggle to control a divine metal (Azmoq). The book draws inspiration from mythologies and geographies from across the world including Indian, Greek, Egyptian and Azerbaijani. It also infuses elements of science and math, something unusual in a fantasy series. It is available on Amazon, where it briefly reached the top 15 bestsellers in Fantasy genre.

About the Author:

Rajamayyoor Sharma is the author of the Age of Azmoq series. He has a degree in engineering from BITS Pilani, after which he joined IIM Bangalore’s PGDM program in 2011. In IIMB, he was involved in the entrepreneurship cell and was a scheduler in placements. He currently works from Bangalore for McKinsey & Company. He loves to spend his spare time reading anything with a story, watching movies with his wife and playing with his 2 year old son.

A book titled, ‘Business Analytics – The Science of Data-Driven Decision Making’, authored by Prof. U Dinesh Kumar, faculty and Chairperson, Decision Sciences and Information Systems area, IIM Bangalore, has been published by Wiley India Pvt. Ltd.

Written with the aim of becoming the primary resource for students of Business Analytics, this book provides a holistic perspective of analytics with theoretical foundations and applications of the theory using examples across several industries. The content of the book starts with the foundations of data science and addresses all components of analytics, such as, descriptive, predictive and prescriptive analytics topics which are discussed using examples from several industries, as well as nine analytics case studies distributed by Harvard Business Publishing and used by several institutes across the world. The book is a collection of material created over the last ten years and was tested among students of post graduate program in management and working executives across several corporates.

About the book: The book is written in such a way that a beginner can learn the concepts with little or no assistance from the instructor. Each chapter starts with learning objectives and ends with exercise problems. The book has 17 chapters and the first few chapters are dedicated to foundations of Business Analytics. Introduction to Business Analytics and its components such as descriptive, predictive, and prescriptive analytics along with several applications are discussed in Chapter 1. In Chapters 2 to 8, basic statistical concepts are discussed, such as descriptive statistics, concept of random variables, discrete and continuous random variables, confidence interval, hypothesis testing, analysis of variance and correlation. Chapters 9 to 13 are dedicated to predictive analytics techniques such as multiple linear regression, logistic regression, decision tree learning, and forecasting techniques. Clustering is discussed in Chapter 14. Chapter 15 is about prescriptive analytics in which concepts such as linear programming, integer programming, and goal programming are discussed. Stochastic models and Six Sigma are discussed in Chapters 16 and 17, respectively. Each chapter is enriched with several solved problems, multiple-choice questions, and exercise problems. Many chapters include case studies that will improve understanding of the concepts and enable students to understand how analytics is used by the industry.

About the author: 

Prof. Dinesh Kumar is also the Chairperson, Data Centre and Analytics Lab, an initiative of IIMB set up to support interdisciplinary empirical research using data on primarily Indian as well as other emerging markets, and Chairperson of IIMB’s Executive Post Graduate Programme in Management (EPGP).

Prof. Dinesh Kumar has over 20 years of teaching and research experience. He has published more than 60 research articles in leading academic journals. Prof. Dinesh Kumar is also the Founding President of the Analytics Society of India (ASI). He was awarded the Best Young Teacher Award by the Association of Indian Management Institutions in 2003. He is listed as one of the top 10 Analytics academics in India by the Analytics India magazine.

Professor G Shainesh’s co-edited (with Dr. Githa Heggde) book titled, ‘Social Media Marketing: Emerging Concepts and Applications’ has been published by Palgrave Macmillan is released.

About the book:

It focuses on the role of social media as the next major game-changer. This book begins by discussing the impact of social media on marketing, from brand building, communications, and advertising to customization and customer engagement. The book approaches the subject matter systematically, identifying broad trends, concepts and frameworks in the first few chapters. It then goes on to address the varied application of social media in marketing for different sectors. Primarily focusing on understanding digital consumers, the book integrates social media with marketing and the outcome. It also presents new, selected cases of successful digital companies in emerging markets never before considered. The book promises to be a handy reference guide to social media in emerging markets for researchers, managers and all interested in this domain.

About the Author: 

G. Shainesh, Professor of Marketing – IIMB, has over two decades of research and teaching experience. He has conducted research and teaching assignments at the Goteborg University (Sweden), University of St. Gallen (Switzerland), Audencia Nantes and IESEG (France), Vienna University and MCI Innsbruck (Austria), Bocconi University (Milan), Curtin University of Technology (Perth), and the American University of Armenia (Yerevan). His research focuses on CRM, Services Marketing, and Service Innovations. At IIMB, he leads the cross-functional research initiative on consumer insights (ICI@IIMB). His book titled Customer Relationship Management – A Strategic Perspective (Trinity Press, Laxmi Publications) is a prescribed textbook for CRM courses at several business schools. He is also the co-author of a book on CRM titled Customer Relationship Management – Emerging Concepts, Tools and Applications (21st Reprint 2017, McGraw Hill, New Delhi). His papers on services and relationship marketing have been published in the MIS Quarterly, Journal of Service Research, Journal of International Marketing, Journal of Services Marketing, The Service Industries Journal, International Journal of Bank Marketing, International Journal of Retail and Distribution Management, International Journal of Technology Management, Journal of Relationship Marketing, International Marketing Review, among others.