Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers by Raja Rajamannar, PGP 1985
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.
As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.
As Chief Marketing Officer of Mastercard―one of the world’s most recognizable and decorated brands―Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.
- Understand the evolution of marketing and how to be at the forefront of future change.
- Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.
- Achieve breakthroughs in innovative thinking in order to compete in modern business.
- Gain perspective from top marketers across industries.
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level.
The Chronicler of the Hooghly and other stories by Shakti Ghosal, PGP 1984
About the Book:
In our lives, we at times get confronted with intense and traumatic events which force us to question who we are, what really matters to us and what we believe in. In some ways these events alter our sense of reality.
Each of the four stories in this book draw inspiration from such crucible events that I have had to face. The protagonists in that sense carry a bit of my own ‘experience and thought’ genes. As I see them now within the larger fabric of the stories, I do notice shades of myself and others who have been part of my life. Writing the stories has been a personal journey in that sense. At times the stories seemed to write themselves.
The book consists of Four stories which contain Five crucible experiences.
As Samir embarks on a sunset cruise on the Hooghly, he meets the enigmatic Chronicler who takes him on a two and a half centuries journey surrounding the curse of a fabled pearl necklace, as mentioned by his dying mother. The Chronicler asks,“What could be behind you taking this trip today and me telling you this tale?”
Spanning a century between the pandemics of 1919 and 2020, Dipen and Indranil are confronted by tragedies under vastly different societal conditioning and development. What is their link spanning four generations which arises from an old and dilapidated palace and its massive Shiva linga?
As the capital of the British Raj shifts to Delhi in 1912, Junior Clerk Sujit with wife Bina is forced to migrate from Calcutta to distant and dusty Civil Lines in Delhi. Shanti, born of a forcep delivery gone horribly wrong, comes into their lives. A tale of evolving relationships against the backdrop of momentous events in the nation’s history.
Suffering severe injuries from a gas explosion, Anjan meets Savio who brings him face to face with the private demons from his past. But past demons do have a way to come into one’s present with life-changing consequences. Who is Savio?
About the Author:
Shakti is a new author of fiction on the block. He currently resides with his wife Sanchita in the city of Kolkata in India. Together, they are the proud parents of two lovely daughters. Passionate about exploring new places and cultures, Shakti has been a globetrotter. He remains elated by the thought that on this globe, his remains a unique name. Or so Google thinks. You can check this out by typing “Shakti Ghosal”. No, Seriously try it!
Shakti uses a wide angle narrative style in his writings into which he brings his rich global perspective and life experiences. He loves to explore relationships within emergent situations.
An engineer and an MBA (Faculty Gold Medal 1984) from IIM Bangalore, Shakti has lived close to four decades of corporate life in India and abroad. A professional certified Coach, Mentor, and Trainer, Shakti runs Leadership Workshop cum coaching programs for organizations as part of his commitment to develop and upgrade Leadership Incubation globally. He is a visiting professor at IIM Udaipur, IIM Kashipur and IIM Nagpur. www.linkedin.com/in/Shaktighosal, https://www.youtube.com/channel/UCMg92VMo3_Cw8k-cu1rYWwg
Shakti has been blogging for close to a decade ( about 800 followers, 39,000 hits from all over the globe) on Leadership incubation, performance, life experience, philosophy and trends, and more recently, on his forthcoming book.www.esgeemusings.com
Author Website : https://www.shaktighosal.com/
Author Facebook : https://www.facebook.com/author.shaktighosal
Instagram : https://www.instagram.com/esgeemusings/?hl=en
Leadership Website: www.empathinko.in
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