NSRCEL Start-up: BluePine Foods – Steaming Ahead

Incubated at NSRCEL, under the Women Start-up Programme, BluePine Foods, by Aditi Madan, hopes to change the way we eat. Aditi Madan is one of the top 10 contestants in ‘Amul Master Chef Kitchen Ke Superstar’.

BluePine Foods is a food start-up with an endeavor to improve food shelf life and deliver convenience to consumers by providing ready-to-eat/ cook food in a healthy (read steamed) form. A huge part of farm/agro produce gets wasted due to its limited shelf life and inadequate infrastructure to process the same for future consumption.

“Our endeavor is to be part of the solution by preserving the food without preservatives, captured early at its highest nutrient stage, providing it for consumption in the healthiest way possible, minimizing waste. We aim to be innovative and maintain authenticity,” says the founder, Aditi Madan, who hails from Darjeeling. She launched the start-up in 2016, in Delhi NCR.

Under the ‘Convenient Foods’ category, BluePine started with basic strength momos and spring rolls. Under the brand name ‘Yangkiez’, which was started as a self-run QSR for product validation and acceptance, products were innovated with more than 35 variants.

Aditi Madan is one of the top 10 contestants in ‘Amul Masterchef Kitchen Ke Superstar’.

In February 2019, Aditi received the ‘Indian Women Excellence and Leadership Award’ at Vigyan Bhawan for BluePine Foods under the ‘Manufacturing’ category. She was part of AgriVikas 2018, held in Bhubaneswar in Odisha, as an agri-innovator, agri-preneur. She has won the ‘Woman Entrepreneur for Innovation’ award at the National Summit on Women and Education Empowerment for Innovation. Very recently, she was felicitated by the Ministry of MSME as ‘Enterprising Entrepreneur of the Year 2021’. “I am thankful to IIM Bangalore’s NSRCEL for helping me work at business growth. I am learning from an inspiring cohort. The network provided by NSRCEL and the access to mentors and IIMB faculty are blessings for a start-up like ours. It has also helped in enhancing our credibility,” says Aditi.

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