NSRCEL Startups


GO DESi Secures INR 41 Crore Funding to Expand Traditional Indian Delicacies Market

Bengaluru-based start-up GO DESi, incubated at NSRCEL, has successfully raised INR 41 crore in a recent funding round led by Aavishkaar Capital. Additional participation came from Rukam Capital, Roots Ventures, and DSG Consumer Partners. Founded by Vinay Kothari and Raksha Kothari, GO DESi is dedicated to revitalizing the market for packaged Indian delicacies, bringing traditional flavors from across India to consumers nationwide.

The funding infusion will support GO DESi in expanding its product range, enhancing operational capabilities, and venturing into new regional markets. The company aims to leverage this capital to strengthen its position in the competitive packaged foods sector while continuing its mission to celebrate and promote India’s rich culinary heritage.


Tata CLiQ Partners with Ziniosa to Enhance Pre-Owned Luxury Fashion Offering

Tata CLiQ has bolstered its pre-owned apparel category by teaming up with Ziniosa, a start-up incubated at NSRCEL through Launchpad. Ziniosa, co-founded by Ashri Jaiswal and Varun Ramani, specializes in offering a curated selection of pre-owned luxury fashion items.

This partnership marks a significant expansion for Ziniosa, allowing the start-up to broaden its market presence and reach a wider audience through Tata CLiQ’s established platform. By integrating Ziniosa’s curated offerings into its portfolio, Tata CLiQ aims to enhance its appeal in the competitive luxury fashion segment, catering to discerning customers looking for sustainable and high-quality fashion options.

The collaboration underscores Tata CLiQ’s commitment to offering diverse and eco-conscious fashion choices while supporting innovative start-ups like Ziniosa in their growth journey within the fashion industry.

trackNOW Pvt Ltd

trackNOW Secures Seed Funding to Advance Fleet Management Solutions

trackNOW Pvt Ltd, an NSRCEL-incubated start-up, has successfully closed a seed funding round in May, with lead investors GI Ventures and Anmol Jaggi, Founder of BluSmart. Founded by Pooja Khemka and Suyash Khemka, trackNOW specializes in fleet management and advanced telematic tracking solutions.

The company integrates cutting-edge location-based services with AI/ML tools to offer innovative solutions tailored for the logistics sector. By focusing on software-as-a-service (SAAS), trackNOW aims to improve operational efficiency and reduce costs for its clients. With the recent funding, trackNOW plans to accelerate its research and development efforts to further enhance its technology offerings.

This funding round not only signifies investor confidence in trackNOW’s business model but also supports its mission to revolutionize fleet management through technology-driven solutions.