Events@IIMB
IIMB Celebrates Launch of ‘Context-Inspired Entrepreneurship’: Democratizing Innovation through Indian Cases
IIM Bangalore is proud to announce the soft launch of ‘Context-Inspired Entrepreneurship: Cases from India,’ a groundbreaking book aimed at democratizing entrepreneurship education. Launched on June 11, 2025, by Shri Shashank Mani, MP, this Scopus-indexed volume is a key outcome of a Government of India funded SPARC research project.
The book features 25 real-world teaching cases highlighting impactful grassroots innovations from across India. Crucially, it includes significant contributions from IIMB faculty, PhD scholars, and alumni, covering diverse areas like rural, social, and technology-enabled entrepreneurship. By focusing on contextual stories, ‘Context-Inspired Entrepreneurship’ seeks to make entrepreneurship education more inclusive and accessible, particularly for students in Tier 2, 3, and 4 cities and rural towns. This initiative underscores IIMB’s commitment to fostering a vibrant and relevant entrepreneurial ecosystem nationwide.
Global Marketing Textbook’s 17th Edition Features IIMB Faculty’s Indian Insights
IIM Bangalore proudly announces the launch of the 17th edition of “Marketing Management,” the globally acclaimed textbook, now co-authored by IIMB’s own Prof. G. Shainesh alongside marketing pioneers Prof. Philip Kotler and Prof. Kevin Lane Keller. Virtually launched on June 12, 2025, this edition marks a significant milestone by deeply integrating over 50 India-specific narratives, case studies, and brand stories, underscoring India’s growing influence in the global market.
The updated volume addresses contemporary marketing shifts, including the relevance of AI, a dedicated chapter on responsible business and sustainability, and evolving consumer behavior. It also explores new-age business models like D2C and platform enterprises while reaffirming timeless marketing principles. This rapid update, completed in under three years, reflects the dynamic nature of modern marketing, offering unparalleled insights for students and professionals worldwide.
Leading the Green Charge: IIM Bangalore’s Bold Net Zero Commitment
IIM Bangalore reaffirms its commitment to climate action, setting ambitious Net Zero targets for its campus operations. The Institute aims to achieve Net Zero Scope 2 emissions by 2030 and Scope 1 emissions by 2035, covering its densely populated residential campus. This pledge aligns with the release of their third-party audited Sustainability Report, detailing a nearly 10% reduction in absolute emissions and a 25% per capita reduction between 2019-2024, despite campus growth.
Further solidifying its green initiatives, IIMB has launched a new core course on ‘Responsible Business & Sustainability’ for its PGP-2 cohort. The campus also inaugurated a new EV fleet, generously donated by the PGP 1998 batch, and expanded grassroots initiatives like repurposing collected books and a sanitary waste recycling system, demonstrating a holistic approach to environmental stewardship.
Unlocking $18 Trillion: Roundtable Explores the ‘Purple Economy’
IIM Bangalore recently hosted a pivotal roundtable on the “Purple Economy,” exploring its transformative potential for global economic growth. Held on June 2, 2025, the dialogue, themed ‘Unlocking $18 Trillion in Global Opportunity,’ focused on how disability accessibility intersects with and reshapes markets, driving innovation and delivering sustainable value worldwide.
The event, led by EnAble India, highlighted the shift from a rights-based to a value-based approach for persons with disabilities, emphasizing their economic contributions. Speakers discussed the “double multiplier effect,” where products designed for accessibility benefit everyone, citing examples like the eyewear industry. IIMB underscored its commitment to inclusive excellence by ensuring the event was fully accessible with sign language interpreters and real-time text. Participants stressed the immense revenue loss from non-accessible businesses, urging stakeholders to “create conditions for success” in this burgeoning economic sector.
