Mala Raj, an alumna of IIM B’s PGP batch of 1984-86, boasts over two decades of expertise in loyalty and customer relationship strategy, primarily in loyalty marketing and program design. Her journey began at Ogilvy & Mather Advertising, leading her through various roles across renowned firms like Direxions, Cartesian Consulting,...
IIMB Director Rishikesha T Krishnan delivered an inspiring message to the IIMB community on Republic Day, reaffirming the institute’s commitment to the foundational principles enshrined in the Indian Constitution. Prof. RT Krishnan highlighted the significance of this auspicious day, emphasizing core values such as democracy, justice, liberty, equality, fraternity, human...
Fireside Chat with Nobel Laureate Prof. Michael Spence Hosted by the Economics Area The Economics area of IIM Bangalore hosted a fireside chat on 15th February 2024 with Nobel Laureate Prof. Michael Spence, Co-chair of the Commission on Global Economic Transformation at the Institute for New Economic Thinking (INET). Prof....
Celebrating IIMB’s Golden Jubilee anniversary, the event coincides with the IMR Doctoral Conference 2024, featuring alumni book releases and panel sessions as highlights. The much-anticipated FPM/Ph.D. alumni meet, commemorating the reunion of former students from IIM Bangalore’s Fellow Programme in Management/Doctor of Philosophy, was held from February 2nd to 4th,...
IIM Bangalore’s Executive Post Graduate Programme in Management (EPGP), in collaboration with the Indian Institute of Management Bangalore Alumni Association (IIMBAA), hosted the annual alumni meet ‘Sparsh 2024’ on 11th February 2024, marking the Golden Jubilee anniversary of the institute and the 15th year of EPGP. Notably, this year’s cohort...
Business Strategy Demystified: A Practitioner’s Guide to Formulate and Implement Business & Start-Up Strategy – Rohit Chaturvedi, PGP 2003 About Book “Business Strategy Demystified: A Practitioner’s Guide to Formulate and Implement Business & Start-Up Strategy” offers a concise and accessible roadmap for evaluating and developing business strategies. With clear and...
– Prof. S Ramesh Kumar (IIMB) and Rangamani Kala The objective of this article is to provide a perspective on how different kinds of services can conceptually approach their respective brands by considering a service that is relatively low on tangibility associated with brands in the sector. The moment of...
Yamini 2024, an Indian classical music and dance festival organized by IIM Bangalore in collaboration with SPIC MACAY, illuminated the eve of Republic Day with its dusk-to-dawn celebration of heritage. Held on January 25th and 26th, 2024, this annual event marked the 20th edition of its kind and served as...
STEP UP – A Run for Pedestrian Safety IIM Bangalore’s Executive General Management Programme (EGMP), in collaboration with the IIMB Alumni Association (IIMBAA), organized the ‘STEP UP – A Run for Pedestrian Safety’ awareness campaign on 11th February 2024, aligning with the ‘2024 Year of the Pedestrian’. Held at the...
Lifetime Achievement Award Conferred to Dr. Rajendra K Bandi by NIT Jamshedpur Dr. Rajendra K Bandi, a distinguished Professor in the Information Systems area at IIM Bangalore, was honored with the Lifetime Achievement Alumnus Award by the National Institute of Technology Jamshedpur. The prestigious accolade was bestowed upon him on...
Student’s Corner in Lsquare is a platform where students can express their creativity, share their artistic talents, and showcase their literary works and creative content, fostering appreciation and recognition for their artistic endeavors. Reflections A late winter evening in Bangalore. The city is sparkling with weekend starlings. Buzzing with parties,...